Information technology and competitive advantage in the brazilian automobile industry

Marco Antonio Pinheiro da Silveira, Ronaldo Zwicker


This paper analyzes the use of information technology (IT) as a source of sustainable competitive advantage for industrial companies. It employs the resource based approach as the main reference to build the research method. This approach assumes that IT projects can only be a source of sustainable competitive advantage if they are associated with complementary human and/or business resources. It also considers as complementary resources the IT management capacities that the literature defines as essential for the good performance of the IT department. The article is based on a case study carried out in Brazilian automotive companies and identifies an IT project that represents a competitive advantage, although it cannot be defined as sustainable. The most relevant complementary resources identified were the CEO’s commitment and the integration of IT with strategy.

Key words: information technology, competitive advantage, automobile industry.


ISSN: 1984-8196 - Best viewed in Mozilla Firefox

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