Strategic alliances in medium size firms: a study in the sector of industrial automation of automobiles in Brazil

George Rossi, Angela Póvoa

Abstract


This article presents inquiry on clarifying factors for the formation of strategical alliances formation among medium size firms of the sector of automotive industry. The process of the strategical alliances formation is analyzed under the perspective of the Resource Based View Theory. This theory asserts that the strategical alliances are formed as a means to provide to the organization the resources that are internally scarce or absent. The data come from the analysis of nine cases of firms of automotive industry sector located in São Paulo (Brazil) that they possess strategical alliances. The data collection took place in 2005 by means of interviews, which were recorded, transcribed and studied according to the content analysis technique. The main conclusion is that, by identifying the scarcity in relation to the resource “production technology”, the studied companies create strategic alliances to stabilize and to assure the access to this resource, at the same time they reduce the fixed costs and keep a clean structure.

Key words: alliances, strategy, medium firms.

Full Text: PDF (Português (Brasil))



ISSN: 1984-8196 - Best viewed in Mozilla Firefox

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