The internet and the internationalization strategy of Brazilian enterprises

Zandra Balbinot, Alexandre Reis Graeml, Marie Anne Macadar

Abstract


The Internet has become an important tool to help Brazilian companies to internationalize their businesses. It provides worldwide visibility to companies that have a website and, at the same time, it acts as a broad source of information on what the competitors and potential competitors are doing, regardless of where they are physically located. Nowadays, many Brazilian companies have a website. However, are those companies using this rich tool and the connectivity it provides to accelerate their internationalization and to develop a global competitive edge? This paper addresses this issue, analyzing data gathered by means of a survey applied to 121 manufacturing companies in the state of São Paulo, the most industrialized state in Brazil. The evidence shows that Brazilian manufacturing industry executives believe that the Internet has a significant impact on the internationalization of their businesses, based on its ability to provide company visibility and make sales possible overseas, although it also makes it easier for foreign organizations to enter the national market.

Key words: internet, internationalization strategy, entry modes.

Full Text: PDF (Português (Brasil))



ISSN: 1984-8196 - Best viewed in Mozilla Firefox

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License

São Leopoldo, RS. Av. Unisinos, 950. Bairro Cristo Rei, CEP: 93.022 -750. Atendimento Unisinos +55 (51) 3591 1122


Crossref Member Badge Crossref Similarity Check logo